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Global
WebTrader Internet Business Page
E-Commerce
We
at Global WebTrader can offer you an e-commerce solution tailored to your
needs. We will go over the options that apply to your commercial situation.
We will assess whether a presence on the World Wide Web is going to be
an asset for you. But most importantly we can put you in a position to
conduct E-Commerce 24 hours a day with customers across a global marketplace
with no contact beyond the website and delivery of your goods or services,
the site works on the far side of the world while you sleep. Wake up to
extra business earned from negligible effort on your part!!
Think
E-Commerce isn't for you? Put simply, if you can
a) receive e-mail or fax,
b) use credit cards for transactions,
c) wrap a product up securely and post it to an address,
d) do all this in a reasonable timespan and to your customers satisfaction,
then E-commerce is for you!
Think of the biggest company operating in your business sector... got
it? Well the Web really is the great leveller, you can be as "big"
as them on the web, if you offer keen service and prices you can be even
bigger.
What
do you need to be e-commerce enabled?
Number
1: you need a website, that involves the design and construction
of a suitable set of pages.
Number 2 you need somewhere to put the site, a host.
Number 3 you need secure transaction facilities, that
means high level encryption and/or secure server space.
Number 4 you will be doing business by card, plastic
exchanges. Your business needs to be authorised by the card companies
to conduct "cardholder not present" business, you need to apply
for that although we can help.
Number 5 you will need to be able to process those transactions,
that involves some construction work on the website to enable shoppers
to use a "shopping cart" or similar device, you may need or
want to be able to validate credit cards on line by interfacing with the
card company software.
Number 6 you need to be able to process those transactions
physically and in a timely manner. There are sharks out there who will
take e-business and the goods will never appear. We won't deal with that
sort of trader. We only provide service to reputable traders, thats our
promise to your customers and we intend to keep the Global WebTrader trademark
symbolising that high level of service commitment and reliability.
Number 7: Last but not least you need to be found, for
that you need to be registered with the search engines and you need to
use the arcane science of the key word and link to get you high on the
results page. We can help with this although its at best an inexact science
and at worst can be a constant expense if you want to maintain your position
on the results pages. There are additional ways of web marketing your
site which we will offer to you which may yield better results than simply
relying on search engines.
We
can design and impliment a comprehensive strategy for the marketing of
your site that will minimise risk and get your e-commerce enabled and
selling.
Webmastering
Web
sites are your storefront on the World Wide Web. Even if you aren't selling
directly from a website, perhaps you are offering services rather than
merchandise, you can still be advertising what you are offering. One of
our clients sells cars across the UK, but they were contacted, via the
website, asking them to supply vehicles in sunny California. They didn't
take up the opportunity but if you offer a service thats worth something
in Cheshire then its probably just as valid in California or Namibia and
a website is a fine way to try and make that connection.
Almost
without exception, every major company (and an explosively growing number
of small businesses) in the developed world has one. Its an advertising
hoarding, its on display in every country in the world, and it needn't
be expensive. In fact a website should act very much like a salesman on
permanent duty. Whether its to actually sell goods and services or perhaps
a concept or adventure a website is a small expense for reaching such
a massive potential market.
Your
website should provide you with an recognisable corporate image, consistent
with the type of impression you want to give to the sites visitors. We
can help with that, if you already have an brand or image you are happy
with then we can use it, if not we can develop something you find suitable
together.
A
whole shop displaying your wares or an information sheet explaining your
services and products or perhaps even advertising an event or Expedition,
we can put it together working in partnership with you. All the time we
work for you we will keep you in touch with progress and developments
and because we are doing the technical and development work you can relax
and remain stress free knowing your project is in good hands. Whether
you are selling home made socks, high class jewellery, Merchant Banking
services, Legal services, Antarctic Expeditions, or Geolological surveys,
we can provide you with a service par excellence.
Who's
looking?
The
demographics of the Internet are constantly changing, once at the beginning
it would have been University staff and the US military, then add in some
computer geeks, a few rich corporations, some very wealthy individuals
and you had the demographics of ten years ago. Nowadays its retired folk,
students, the under tens, the twenty somethings, Mr and Mrs Average throughout
the Western World, workers in innumerable corporations and public bodies,
Net cafe users, world leaders, the mega rich, and anyone else who can
access a computer. Of course its growing all the time, business on the
net is booming because it transcends local markets and given reasonable
service by your webmaster you should be reaching potential clients and
customers all over the globe. But the important thing about these people
is that they are those most likely to have high levels of disposable income.
These people are customers in waiting!
After
we have shown them the way to your site and they have found some aspect
of your products or service they like then its down to you to follow though
on the business raised by a site. Turning hits into cash flow relies on
what you are offering and your being able to carry through your business.
So
your website is the vehicle to do business with people you probably never
imagined as customers ten years ago, and now they are just a mouse click
away. A good website and good webmaster should be putting you in contact
with those customers, provided you have a service or product that can
compete globally... if you haven't got something like that what are you
going to be doing in 5 years when the net really has globalised your marketplace?We
can help you with the website and the webmastering, and if you want we
can help look at your business and get it ready for that future, check
our Consultancy pages as well.
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